E Privacy Policy

1. Overview

Everyday Wisdom is a mobile app that delivers inspirational messages and short chat-style responses in many languages. We respect your privacy and are committed to protecting your personal data. This Policy explains what information we collect, how we use it, and the choices you have.

By installing or using Everyday Wisdom, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the app.

2. Information We Collect

We collect the following categories of information when you use the app:

2.1 Information you provide

• App preferences: such as your selected language, theme, daily notification settings, and other in-app configuration choices.
• Reactions and feedback: emoji or button reactions to content, reports of offensive or inappropriate responses, and similar interaction data.

2.2 Information collected automatically

• Device identifiers: a randomly generated unique user or device identifier used to differentiate usage and reactions. We do not attempt to identify you as a specific individual from this identifier.
• Device and app information: device model, operating system version, app version, language and region settings, and basic diagnostic information (such as crash data and performance metrics).
• Usage data: information about how you interact with Everyday Wisdom, such as which screens you view, your interactions with messages, and the approximate time and frequency of use.

2.3 Information related to notifications

• Notification tokens: if you enable push or daily notifications, we collect a device-specific token to deliver notifications to your device.
• Notification preferences: your chosen schedule, whether notifications are enabled, and your current language or locale for the notification content.

2.4 Information from third-party services

• Advertising data: Everyday Wisdom uses third-party advertising networks such as Google AdMob / Google Mobile Ads to show ads. These partners may collect device identifiers, approximate location, and other information about ad interactions in accordance with their own privacy policies.
• Analytics and diagnostics: The app may use third-party services (for example, Firebase or similar tools) to help us understand app performance, usage patterns, and crashes. These services process data on our behalf.

3. How We Use Your Information

We use the collected information to:

• Deliver inspirational chat responses and other in-app content in your language.
• Store and apply your preferences, such as language, theme, and notification settings.
• Send daily or scheduled notifications if you choose to enable them.
• Measure reactions and feedback to improve the quality and safety of responses.
• Detect and reduce misuse, abuse, or offensive content reported via the app.
• Monitor app performance, fix bugs, and improve stability and user experience.
• Show ads and measure the effectiveness of advertising campaigns.
• Comply with legal obligations and enforce our terms.

4. Legal Bases for Processing (where applicable)

Depending on your location, we may rely on different legal bases to process your information, including:

• Consent: for features like personalized notifications and ads to the extent required by law.
• Legitimate interests: to operate, maintain, and improve Everyday Wisdom in a secure and reliable manner.
• Legal obligations: to comply with applicable laws and regulations and respond to lawful requests.

5. How We Share Information

We do not sell your personal data. We may share limited information in the following situations:

• Service providers: with trusted third parties who perform services on our behalf, such as hosting, analytics, or notification delivery. They are required to protect your information and use it only for the services we request.
• Advertising partners: with ad networks and partners like Google AdMob to display ads within the app. These partners may use their own tracking technologies in accordance with their policies.
• Legal and safety: when we believe disclosure is necessary to comply with law, regulation, legal process, or to protect the rights, property, or safety of our users or others.
• Business transfers: in connection with a merger, acquisition, or other change of control, your information may be transferred as part of the transaction in accordance with this Policy.

6. Advertising, Cookies, and Similar Technologies

Everyday Wisdom displays ads provided by third-party advertising networks. These partners may use cookies, mobile identifiers, or similar technologies to:

• Provide, personalize, and measure ads shown in the app.
• Limit how often you see the same advertisement.
• Detect and prevent fraud or abuse.

On some platforms, you can control ad personalization using your device settings (for example, "Limit Ad Tracking" on iOS or "Opt out of Ads Personalization" on Android). For more details about how Google uses data, please see: Google Advertising Policies .

7. Data Retention

We retain your information only for as long as necessary to provide Everyday Wisdom, fulfill the purposes described in this Policy, and comply with our legal obligations. Retention periods may vary depending on the type of data and how we use it, but in general we aim to:

• Keep technical logs and diagnostic data for a limited period to troubleshoot issues.
• Retain reaction and usage data in aggregated or de-identified form when possible.
• Delete or de-identify data when it is no longer needed for the purposes described above.

8. Data Security

We use reasonable technical and organizational measures to protect your information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Everyday Wisdom is not intended for children under the age at which they can legally provide consent to data processing in their jurisdiction. We do not knowingly collect personal information from children below this age. If you believe that a child has provided us with personal information, please contact us so that we can delete it.

10. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data, such as the right to access, correct, delete, or restrict the use of your information. While we may not be able to directly identify you by name, we will reasonably assist you in exercising applicable rights where possible.

• App settings: you can change language, theme, and notification preferences at any time in the app settings.
• Device settings: you can manage permissions such as push notifications, mobile data, or ad personalization from your device settings.
• Contact us: you may contact us using the details below if you have questions about your rights or would like assistance.

11. International Data Transfers

Everyday Wisdom and our service providers may process your information in countries other than the one where you reside. These countries may have data protection laws that are different from those in your country. Where required, we take appropriate measures to protect your information in accordance with this Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. In case of material changes, we may provide additional notice within the app or through other means. Your continued use of Everyday Wisdom after any changes indicates your acceptance of the updated Policy.

This Privacy Policy is provided for informational purposes only and does not constitute legal advice. If you require legal guidance, please consult a qualified professional.